Every band knows that investing in getting your album mixed & mastered is most beneficial to your future success. …But it can also cost a lot of money. How can your everyday band pay for such a necessity? Well, an easy answer would be to play shows that are profitable, which gives the opportunity to sell your new polished work to your fans. How do you get your band playing profitable shows? A great first step is creating a video Electronic Press Kit.
An Electronic Press Kit (EPK) is a great way to get a buzz created around your band. An EPK is a single package that:
- Profiles your band
- Showcases your best songs
- Provides footage of your best shows
- Highlights your personalities and talents
- Can lock in venues on a tour
- Effectively reaches promoters, new fans, and a larger potential fan base
Emerging Trends
New bands are much more quickly becoming recognized and popular by having videos up on social media sites like Facebook, YouTube, & Twitter. This video can be sent to concert and venue promoters and as a result, the people booking shows get to see the profitability of your band without doing extra research. Being able to profile the band, showcase your best songs, and see footage of your live show within the same video can go the extra mile when a promoter is deciding who to book for shows. Also, an EPK can do most of the leg work for you when trying to plan a tour. Sending the EPK to music venues and promoters across the country will help them see your talent without having to see you first hand. How else is a venue in Vancouver going to understand the talent of band from the GTA?
Don’t wait for the local news to profile your band – take this opportunity to create your own buzz. An EPK can portray your band exactly how you see fit, according to your vision. You will get the final say of what does and doesn’t make the final cut.
An EPK could include:
- Biography
- Interviews
- Studio footage
- Concert footage
- “Behind the Scenes” of your band
- Music
- Tour dates
- Website and Social Media links
- Contact information